Pool Store is one of Sweden's largest pool and spa retailers. The brand also develop and produce some of their own products. Pool Store is located in 5 different cities throughout Sweden with their HQ in Stockholm.

Shifting focus to the more dreamy part of owning a Pool  product.


Based on the insight that Pool Store needed to focus on the softer values of there products. The concept ”Förverkliga drömmen” was created to began a digital transformation for a new customer experience.