IDI’s mission is to help organizations develop an organizational culture that is characterized by openness and trust. IDI measures how our behavior impacts others. The idea behind the new visual identity is to highlight IDI’s four behavior.

A new visual identity that captures the human behavior.


Four different characters illustration was developed together with a new identity. The new identity includes a new logotype, visual language and character illustrations. Created at QBD. Illustrations by Elina Cecilia Giglio. Elina Cecilia Giglio


Design Concept
Visual Identity
Graphic Design