Thelins konditori

Thelins that are known for their tasty selection of pastries and bread and friendly service, has been a Stockholm institution since the 1920’s. As a designer at Lobby Design i create a visual identity and packaging experience that would highlight their top quality assortment and decades of experience, but still feel fresh and modern. 

The challenge was to find the perfect balance between vintage and new, a feel of a classic patisserie but with a modern touch. The original logo was kept but a color change was made to gold together with golden frame.


Brand identity
Packaging design