Pool Store is one of Sweden’s largest pool and spa retailers. By shifted focus to the more dreamy part of owning a Pool. The brand needed to focus on the softer values of their products and the concept ”Förverkliga drömmen” was created, and with the concept in place a digital transformation began. Being a part of QBD as a senior designer, a brand new visual identity was crafted together with illustrations that communicates the softer values of owning a pool.


Visual Identity
Marketing Collateral