Landrins Bil

Landrins Bil is a multi brand car dealer and is one of Sweden’s oldest car dealers.
They sell and repair passenger cars, transport cars, trucks, caravans and motor homes. The challenge was to communicate Landrins as a multi brand but also as an independent brand that provides automobile services to customers.

Senior designer at QBD Sweden

Scope

Design Strategy
Brand identity
Website (UX/UI)

This monochrome color palette was crafted to blend Landrins Bil together with other car brands. The color palette works also as a graphic element and helps to gain brand recognition. A new logotype was created with a geometric typeface. The goal was to make the logotype clean and strengthen the brand name.

Creating a main page for each car brand makes it easier for customers to navigate and find the specific brand information and campaigns.